About Us
Learn more about Demir X Partners and our founder Irem Unlu Demir.
Turning Strategy into Results
DemirX Partners provides services in three primary areas: mergers & acquisitions (M&A) support including deal making, strategic operating partnerships, and commercial/sales development & partnership. The company also delivers non‑regulated professional advisory services to corporate clients, investors, and business partners.
We bridge boardroom strategy with measurable market delivery.
Founder's Message
When I founded DemirX Partners, I did so with a simple belief: strategy only matters when it becomes reality.
After decades leading global commercial growth and major negotiations, I saw that many companies knew their direction but lacked the on‑the‑ground capability or trusted partnerships to deliver it.
DemirX Partners was created to close that gap: by pairing strategic clarity with hands‑on execution and through a collaborative model and a network of top‑tier specialists, we bring the right expertise to each opportunity, aligned with each client’s ambitions.
If you’re ready to turn intent into impact, we’d be happy to partner with you.
Irem Unlu Demir
Founder, DemirX Partners
Who is Irem Unlu Demir?
Irem Unlu Demir is a London-based global executive, board-level advisor, and deal-maker with decades of leadership experience across the power and energy sectors. She is recognised for turning strategic ambition into commercial reality, particularly in global sales expansion, international market entry, and high-value M&A execution.
Over her career at Shell and Koç Group, she has delivered transformative growth across multiple continents—leading large-scale sales organisations, building enterprise partnerships with major OEMs, and doubling profitability in complex B2B environments.
Irem has designed and scaled strategic sales engines, entered new markets with precision, and driven impact through disciplined execution and cross-cultural fluency. She has also led some of the sector’s most significant transactions, shaping joint ventures, negotiating multi-party deals, and overseeing end-to-end M&A processes from origination to post-deal integration.
Her approach blends strong commercial instinct with deep analytical rigour, making her a trusted partner for leaders pursuing growth, investment, and transformation.
Today, she works closely with organisations worldwide, bringing clarity, momentum, and measurable results through hands-on leadership and practical insight.